Part-financed by The European Union
European Regional Development Fund and European Neighbourhood and Partnership Instrument
All companies builds upon creating a customer value perceived bigger than the cost for the service/product. To be able to profitable create this value the company needs to control and guarantee that the production and distribution costs etc in total is less than the total sales revenues. The figure below illustrates the issues that have to be addressed within a business model*. The answer and outcomes of these issues should be handled within the company’s business plan and priorities between actions and allocation of resources.